brabrabra is a new improved format for all of your favorite Milavitsa underwear stores.
Come get acquainted!

The chain of underwear shops under brabrabra TM is different from other stores in the market. The idea of ​​creating a new brand in the market arose from the needs of customers and is driven by our goal to move with the times. Milavitsa chain of stores remains the largest one by lingerie sales, managing about 80 stores in Ukraine. However, over the life cycle of this brand on the market, another generation of women has been formed. Nowadays, women want to get a different shopping experience:  they want more comfort in fitting rooms, tend to choose more feminine lingerie, require a variety of choices and attention. In other words, the shopping process itself has changed, so it was decided to transform part of Milavitsa key stores into a new format.
In the new brabrabra store, not only our customers will get new emotions and enjoy the impeccable service – they will appreciate the modern design of a more comfortable multi-brand lingerie store.  It will be reflected in the unique format of comfortable fitting rooms, where customers will enjoy selecting and trying lingerie as well as bra-fitting.  Personal sales will add a special touch to the whole experience.

Monday 10.00 am 10.00 pm
Tuesday 10.00 am 10.00 pm
Wednesday 10.00 am 10.00 pm
Thursday 10.00 am 10.00 pm
Friday 10.00 am 10.00 pm
Saturday 10.00 am 10.00 pm
Sunday 10.00 am 10.00 pm