Primo Emporio

Primo Emporio

The story of Primo Emporio group began in the early 80s, when Gennaro Provitera, owner of several clothing outlets located in Naples decided to give a new impetus to its activities’ business, starting a manufacturing factory. Cosi ‘, simply for the desire to do and a strong passion for fashion Primo Emporio overlooking the market.In subsequent years, comes an unexpected success. A real local phenomenon that, over the years, step by step, is imposed on the national and international scene. The style’s debut Primo Emporio reflected in full the 80s.

Primo Emporio was the night and its color: black, seductive, determined, image of instinct and passion. In the early 90s, the group acquires the awareness of new trends and changes taking place: broadens their horizons with less aggressive collections’, more attentive to the needs of the increased clientele, but always refined and faithful soul Metro: URBAN GLAMOUR, style MADE IN ITALY. Made in Italy, for us and not ‘only source of the product, but our philosophy, our values​​, a must in our business that takes the form of a careful choice of partners, collaborators, in the focus on the details and the customer Primo Emporio service and ‘market strategy, synonymous with competitiveness’, competence and professionalism': know-how that grows with experience.Primo Emporio and ‘a history of style, creativity’, research and passion.